We have seen many new faces being associated with interesting brands, but the one that has caught our eye is a seasoned one. Anil Kapoor, who has shied away from brand endorsements in the past, is now the face of some pretty impressive brands.
We have seen him support the legacy of Malabar Gold and connect with audiences across generations in his appearances with daughter Sonam Kapoor in Scott’s Eyewear. Very recently, we saw him whip up a melody with Ishan Khatter in an ad for Spotify, a brand that has a very strong presence internationally and is very fresh and relevant in with both youth and mature audiences.
The latest relationship Anil Kapoor has forged is with Emirates, a brand that is synonymous with trust, comfort and happiness.
It is good to see Mr. Kapoor take his stand in the endorsement space with brands that have a strong story, just like he does. It will be interesting to see this new side to his multifaceted personality.