What we wear is time and again a mirror image of what we do, feel and believe in. Anushka Sharma, a very accomplished film icon whose personal sense of style is appealing, stylish and relatable always wears or has a little bit of herself in all that she sports.
Her new maiden venture in fashion i.e. her own clothing line, NUSH is a very thrilling and encouraging apparel line that embeds the belief of everyday fashion. For exactly over a year now, Anushka has been totally into choosing the type of styles, vast array of colours and the kind of fabrics that will be presented and showcased through her apparels brand NUSH.
Speaking about her new venture, Anushka Sharma said “I have such a type of nature that if I’m deciding on to do something, I become completely involved in each and every thing related to it. NUSH, my clothing line is my second entrepreneurial venture after my production banner Clean Slate Films. I’ve always had this idea in my mind of having my own clothing line from past 4 – 5 years. Now I am finally very happy to present my own clothing brand with NUSH. At NUSH we always will make an honest effort to bring trendy, chic, stylish and gorgeous clothes that you can wear while going to your workplace, to college, to an evening, events, or even just to hang out casually with your family and friends all of these under one single label. I have personally taken loads of interest and paid lots of attention in the styles of NUSH, so there’s a bit of myself in all the outfits. NUSH is for every woman who is her own stylist”.
NUSH will be run in partnership with Suditi Industries Ltd and will be available at Shoppers Stop in all over Mumbai’s large format stores. It will be available online exclusively only on Myntra and lastly will also be available across many shop in shop outlets across entire India.
Motivated by Anushka Sharma’s sense of fashion and launched with a strong emphasis of inculcating and infusing everyday fashion for everyday women, NUSH creates Anushka Sharma’s position as a one of her kind entrepreneur.
Here is the video link to NUSH by Anushka Sharma’s Autumn Winter Collection –
Here is video link to the Story of NUSH by Anushka Sharma –
Just stay tuned for more exciting NUSH announcements over here!
By Vrinda Mundara.