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Dhadak on Zee Cinema The Highest Rated Movie of 2018!

The World Television Premiere of the biggest romantic blockbuster of the year, ‘Dhadak’ on September 30 on Zee Cinema has established a new milestone in the Hindi movies genre. The movie garnered 13.13 million Impressions as per BARC data for Week 40 for 2+ audience in HSM Urban markets and is the highest rated movie of 2018.

Channel Movie Impressions {In Million}
Zee Cinema Dhadak 13.13
Star Gold Golmaal Again 12.14
Star Gold Baaghi 2 10.56
Sony Max Tiger Zinda Hai 9.89

Expressing their happiness, Ishaan Khatter and Janhvi Kapoor took to Instagram to thank their fans! The maestro of romantic movies, Karan Johar tweeted, “Highest rated television premiere of the year!!!!! #dhadak on @ZeeCinema !!! @DharmaMovies @zeestudios_ @ShashankKhaitan @apoorvamehta18 #janhvi #ishaan ”

The #ZingaatWorkout challenge kick-started by Zee Cinema, an amalgamation of dance and fitness was a viral hit. The challenge saw Janhvi Kapoor and Ishaan Khatter along with their friends from the industry perform mind-blowing work out routines on the tunes of the popular track ‘Zingaat’. The unique fitness initiative gained huge traction and garnered a whopping response of 70+ Million impressions across social media platforms. In a one of a kind innovation, the channel also created the largest greeting card in the form of a hoarding in Mumbai and Delhi that captured real-time love message dedications sent to Zee Cinema’s social media pages. Zee Cinema had also rolled out a robust marketing campaign across cities including television, outdoor, digital, radio, PR and on-ground mediums.

In the week of Dhadak’s telecast, Zee Cinema was the No.1 channel in the Hindi movies genre.

Channel Gross Impressions (in millions)
Zee Cinema 378.84
Sony MAX 357.97
STAR Gold 251.04

Source: BARC, Market: HSM Urban, TG- NCCS 2+ Period: Wk 40’18

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