Vicky Kaushal led, URI: The Surgical strike has forged a unique alliance with leading DTH service brand, Independent TV. While URI: the Surgical Strike has been touted as one of the most bankable films in tinsel town, Independent TV has a strong presence in its domain, which makes the association lucrative for both parties.
The salient features of the brand inherently align itself to the theme of the film and central characters of the film. Major Vihan Shergill played by Vicky Kaushal Indian Army Commando leading his team to a mission which resonates well with Independent TV and hence the association fructified. Vicky Kaushal’s rising stardom and popularity together with studio support, the deal entails a massive co-branded campaign for their upcoming film ‘URI The Surgical Strike’ which is slated to release Worldwide on 11th January 2019
Kaushal will be seen in this role as a tough and patriotic Indian Army Commando who takes an oath to strike back and finish the enemies- believes in his fighting spirit, pride and honour of the country and Indian Army. Independent TV is India’s one of the leading DTH service provider, a respectable name in its category. The essence of the brand and that of the film’s central character alongside the plot line come alive in this co- branded campaign. In addition, an audience meet and greet between Independent TV and star cast of the film be organised as a part of the association.