In a recent media interaction at an event, film maker Karan Johar has said and clearly stated that there will be no promotions and no media interactions with any of star cast for ‘Ittefaq’.
He said that this is a collective decision taken by him, Shahrukh and BR Films as well as they really want to protect all the intriguing factors, the thrill of the story, its adventurous way of storytelling, the mysterious points of the film too.
He also said that often whenever actors go out for promotions for their film or go for media interactions or interviews they often end up revealing the mysterious and intriguing factors of the film which is not good for any film at all.
Then he also said that this time me, Shahrukh and BR Films have decided to go on a no promotions,media interactions or interviews or going in reality shows as well of any sorts plan and strategy as we really want to protect the content of the film.
He also said that now trailer of the film has been launched and tomorrow we will be shooting a song somewhere but i won’t tell you the location of it. we’ve remixed this old song from film ‘NamakHalaal’ called ‘Raat Baaki’ which really just matches the setting, storyline and the mood in which ‘Ittefaq’ is set. we are presenting ‘Raat Baaki’ after so many years with a new type of mood and feel to it. Siddharth, Sonakshi and Akshay 3 of them will be there in this song in the film. these will be only two things this time around that is theatrical units and ‘Raat Baaki’ song. apart from that ‘Baat Baaki’ part of the song you’ll get to know when the film releases on November 3rd 2017. the less we talk about the film the better will it be for all of us and more the surprise element and wow factors will be there for audiences when they will watch the film in theatres on 3rd November 2017.
By Vrinda Mundara.