This Diwali saw three releases clashing at the box office and audiences got a range of films to choose from- right from established franchises to content driven commercial cinema.
Maddock Films and Jio Studios’ Rajkummar Rao starrer ‘Made In China’ managed to find it’s space amidst the multiple releases courtesy the good reviews that came pouring in. Despite not being your regular festival release, the film has struck a chord with the right audience who are keen to expand their festival viewing choices and their horizons for cinematic experiences over all. It has thus opened doors for content driven commercial films to take the bold step and release during big festival weekends.
The film saw enhanced footfalls during the weekend, especially on Monday as the extended Diwali weekend continues. While the weekend saw BO collection of 3.85 cr, Monday alone saw a massive increase of 3 cr. Being a film that has been marketed with alot of might and effort, it does have a strong recall among audiences. With it’s strong storyline, incredible star cast and content coupled with good reviews , Made In China is expected to grow further this week with it’s powerful word of mouth.