Ekta Kapoor is truly unstoppable and her recent collaboration for to stream her content on another platform is nothing short of glorious, it is not surprising that Ekta Kapoor’s digital entertainment platform, ALTBalaji, has more takers in Tier II and Tier III cities and beyond.
The content Czarina is ruling all three entertainment formats of content. From television, films, and digital space, the leading producer has transformed the spaces for the audience to get the best of content and her recent collaboration with Zee 5 to air her shows on the other OTT platform apart from her own AlT Balaji is commendable.
The producer is concentrating her efforts on the next stage of entertainment in India, which is over-the-top (OTT) content. The aim is to take the content to a bigger audience.
Nobody understands the entertainment demands of viewers better than Ekta Kapoor, Joint Managing Director, Balaji Telefilms. Daily soaps – Naagin, Kasautii Zindagii Kay, Yeh Hai Mohabbatein and many more – are popular among many viewers.
Never before has it been seen that one person has been able to conquer the content platforms to an extent where their works are everywhere but the producer does it with utmost flair. The queen of content has mastered the art of producing content for the masses to consume and how.
Ekta Kapoor recently completed 25 years of Balaji Production and it was a moment of pride and celebration for her as ALT Balaji which is a division of Balaji Telefilms, has managed to have 20 Million paid subscribers.
With a wide range of TV Serials, films, and web shows, there is no screen that is untouched and unconquered by the content queen, Ekta Kapoor who has spread her wings with a diverse range of genres across screens.