Producer Prernaa Arora of KriArj Entertainment , yesterday joined filmmakers Vikramaditya Motwane and Nikhil Advani ,at the Next Generation Producers’ panel, at the 19th Mumbai Film Festival.
With the resounding success of films like Rustom & Toilet : Ek Prem Katha , KriArj Entertainment,has truly been a game-changer, backing strong content and interesting , clutter breaking subjects that have not been explored in the Hindi film industry.
Bankrolling meaningful cinema that also have massive commercial appeal, the producer has already announced 8 exciting projects, with some of the biggest superstars and finest filmmakers in the country.
Sharing her insights at the 19th Mumbai Film Festival says Prernaa Arora, “When you make a film a lot of things are at play. There’s a script, there’s a director, there’s viability and feasibility you account for and there are actors who work for you. I’m not making a film for myself or my company. I’m making a film for the audiences who pay their hard-earned money to buy tickets to watch my film. ”
Talking about integrating newcomers into the industry Prernaa adds, “I’m trying to make a difference here. I want to reach out to new people. A lot of my directors are new. I am working towards a change.”