Aamchi Mumbai loves its vada pavs, dabelis, and keema pavs. And Pepsi knows no great meal is complete without a chilled glass of the drink. Bollywood superstar and Pepsi brand ambassador, Ranbir Kapoor today took to the streets of Mumbai to celebrate the three musketeers- friends, food and Pepsi. Stationed behind a food truck at the bustling Carter Road promenade, the actor regaled audiences with anecdotes of his college days when he and his friends skipped class to go eat their favorite combo of Vada Pav and Pepsi.
He spoke about how the idea of ‘Kyun Sookhe Sookhe Hi’ resonates strongly with him because he believes that just like life is best enjoyed with good friends and great food, Pepsi and food are two pieces of a puzzle that fit together.
He reinstated this belief in the hearts of consumers through an engaging dialogue with popular RJ Rohit Varghese.
Ranbir Kapoor said, “It’s no secret that I am a huge foodie. The love for all kinds of food, right from vada pavs to tandoori chicken runs in my veins. But a good meal turns into a great one for me if its accompanied by a Pepsi. The brand has always created relatable campaigns, which have been loved by generations. ‘Kyun Sookhe Sookhe Hi’ is no different, it tells the perfect story of the three musketeers – friends, food and Pepsi. I’m extremely excited to be a part of the campaign and bring my stories of friendship and food to my fans at Carter Road today.”
Ranbir was joined on stage by Raj Rishi Singh, Director- Marketing, Pepsi, PepsiCo India. Together they unveiled Pepsi’s exciting new avatar to the city of Mumbai. The innovative Pepsi ‘Foodicon’ bottles feature origami interpretations of age old street food favorites including Bombay’s preferred vada pavs, Delhi’s beloved samosas and Chennai’s favoured dosas, amongst others.
Speaking about the ‘Kyun Sookhe Sookhe Hi’ campaign, Raj Rishi Singh, Director- Marketing, Pepsi, PepsiCo India, said, “Pepsi is a brand which has always resonated with the voice of today’s generation. Through the ‘Kyun Sookhe Sookhe Hi’ campaign, we are yet again taking an approach which reflects the mindset of today’s youth. The campaign brings Pepsi to the forefront of all fun consumption occasions and celebrates friends, food and Pepsi in a unique way. We are very excited for consumers to experience the new Pepsi Foodicons and are sure that Pepsi fans will love our interpretation of their favourite foods.”
The 360-degree campaign will be supported by massive outdoor & digital surround. There will also be exclusive promotions with partners like KFC & Subway. The new PET bottles featuring the different food inspired visuals, will be available to consumers across all modern and traditional outlets across the country.