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Swipe Right for Zindagi says Alia Bhatt

Friday, November 11, 2016 – Mumbai, India:

For those of you who are captivated by the charming and lovable Alia Bhatt in the latest teasers of Dear Zindagi, here’s one more piece of news for you! Dear Zindagi will now help viewers navigate modern relationships and romance, alongwith Tinder! Earlier in the day, Red Chillies Entertainment released a video, featuring Alia as Kaira who engages in banter with her best friend about modern romance, which is instantly relatable and endearing.

Where is this elusive ‘The One’? Where do I find him/her? Why hasn’t he called yet? Should I go on a date? If you find yourself fretting over these questions about love and life, don’t worry – Alia Bhatt has your back! In a heartwarming new video, Alia Bhatt echoes some of the most common questions about navigating the world of love, dating and relationships, before realizing it’s really about taking one step at a time, and like for most people today, the first step – meeting the right person – starts with Tinder.

Speaking about the video, Gauri Shinde, director of the upcoming film Dear Zindagi, says, “Alia’s character in the film is one with which the youth will instantly connect and relate to. The situations she faces, people she meets and her attitude to love and relationships is reflective of the way norms in our society are evolving today – the film deals with love and relationships in the time of Tinder. This collaboration is, therefore, perfectly synergistic.”

Talking about the association, Venky Mysore, CEO of Red Chillies said, “It’s incredible how social media can enable simplified and effortless communication. In our film Dear Zindagi, Alia plays the role of a young and budding cinematographer, and the hurdles she faces in her personal life are very relatable to the youth today. Tinder is undoubtedly one of the most trending dating platforms and we are happy to associate with the platform.”

Taru Kapoor, Head – India, Tinder resonates with them, “Tinder in India has grown rapidly and has become the de-facto platform for millennials to meet new people and forge meaningful connections. With just a swipe right you may find a date, meet your new best friend, befriend someone who shares your interests or even find your special someone. With Tinder the possibilities are endless! We’re thrilled to partner with Dear Zindagi to offer our users a unique, engaging and relevant experience. Tinder has always been about connecting like-minded individuals and this collaboration is yet another demonstration of our commitment to give our users an engaging experience.”

The makers have also just announced Alia’s presence on Tinder as her character ‘Kaira’ from her latest film Dear Zindagi. Stay tuned for a contest on Tinder that will allow you the chance to Swipe Right for the chance to meet the adorable star in person at a unique Tinder-themed party.

Go ahead and catch the video. It is indeed delightful to watch Alia’s cute and adorable rant in the new video. If you pay close attention to Alia swiping, the video might also give viewers a chance to pick up a few tips on making a right-swipe worthy profile on Tinder.
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Dear Zindagi is the story of Kaira, a budding cinematographer in search of a perfect life. A chance encounter with Jug, an unconventional thinker, helps her gain new perspective about life. She discovers that happiness is all about finding comfort in life’s imperfections.

The film has been helmed by the director of the critically acclaimed English Vinglish, Gauri Shinde and has been jointly produced by Gauri Khan, Karan Johar and Gauri Shinde under the banners of Red Chillies Entertainment, Dharma Productions, and Hope Productions respectively.

The film releases on 25th November in theatres in India.

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