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Sony YAY! prepares yet another crazy adventure ride for all kids with new show Kikoumba

Press release:
February 23rd, 2021, Mumbai:
Popular Kids Entertainment channel, Sony YAY!, is all set to introduce kids to their new best friend with a ‘roaring’ personality — Kikoumba. Starting 22nd February, every Monday-Friday at 8:30 AM, kids shall accompany Kikoumba the lion on his quirky challenges and hilarious instances/ clashes. The delightful lion – King Kikoumba will transport kids to the majestic jungle where each day hilarious escapades and fun challenges occur.

The narrative unfolds in the Jungle where once in every thousand years all the animals in the kingdom get a chance to face off against their King to be the next ruler of the Jungle. But this time around, the task of defending the crown rests upon King Kikoumba the lion, who loves to sleep and chill a little too much. Will the cunning animals of the kingdom manage their mischief? What new stunt will Kikoumba pull for his reign to prevail? Tune-in to Sony YAY! this week to see Kikoumba reveal his hilarious antics and innocuously mighty ways to battle the cunning animals of jungle.

The channel, earlier this year also introduced kids to two more shows full of comical adventures named Backkom and Oscar Ab Bas Kar, extending the YAY! the universe of comedy for kids.

Watch the latest addition in the YAY! universe, Kikoumba starting 22nd February, every Monday to Friday at 8.30 AM only on Sony YAY!. Stay tuned to learn about a world full of fun, vibrant, and amusing YAY! toons along with a barrage of exciting new shows and telemovies of your favourite characters.
About Sony YAY! :
Sony YAY! is the first kid offering from Sony Pictures Networks, India. It’s vision is to be a part of kids’ everyday lives through various endeavours. A channel targeted at kids aged 2 – 14 years, Sony YAY! is here to set new standards and benchmarks in kids’ entertainment. The channel’s content is unique, fresh and relatable and is produced in India. The channel, within one year, produced 6 original shows which include Honey Bunny ka Jholmaal – a slapstick comedy with hilarious adventures of an odd team of pets, Paap-O-Meter- a unique laugh-out-loud ghost comedy and KickO and Super Speedo – a tale of a super-kid and his futuristic gadget car who are out to save Sun City and Guru AurBhole – a musical comedy, etc. Available in Hindi, Tamil, Telugu, Bangla, Marathi, Malayalam, Kannada, Gujarati, and English. Sony YAY! is the first kids’ channel to be available in 9 languages. The channel has entered into licensing and merchandising, making their endearing characters a part of kids’ lives wherever they are.

About Sony Pictures Networks India (SPN):
Sony Pictures Networks India (SPN), is an indirect wholly-owned subsidiary of Sony Corporation, Japan.

SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV – the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including India’s Best Companies to Work For 2020 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.

Sony Pictures Networks India Private Limited is in its 25th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com

Media Contacts:
Padma Rao: padma@consultrgb.com | +91 9833180409
Garima Parekh: garima@consultrgb.com | +91 996794615

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